Being competitive, is not matching what others are doing in the market place. It is differentiating yourself from others.
The real estate industry is one industry that has never understood this. The only differences has been in it's branding colours. But you are still getting the same type of sales person with the same sort of attitudes. The industry is at an all time low, with only very few Aussies believing that agents are acting professionally and can be trusted.
Do you want to learn how you and your agency can set itself a part from the rest and be a survivor in a very changing industry?