The fundamentals of lead generation has changed drastically since the rise of the internet and the practice of consumers doing their own research.
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The internet has brought about changes and you must change also to meet them. The facts to appreciate are:

  • The Internet is the first port of call for the potential buyer or seller

  • Most likely they will not go to a local agent's website

  • The portals are the main source of leads, so work with them

  • They will go through nearly 70% of the sales cycle before they want to talk to a salesperson

  • Most likely from all their research and inspections they know more about the market than you

So the real question you have to ask yourself is:

"Will they come across your name when doing their research?"

So how do you make contact and turn them into a LEAD?